[Business name, if approved]
The situation
A Leicestershire event business had a new website, just weeks old. It wasn't yet showing in Google for its main searches. The business had completed real work, but that work needed a clear, searchable record.
What we did
We documented 50+ real jobs as Traded Proof records across [X] towns. Each record described what the business did and where, building a consistent body of specific work rather than a set of generic claims.
What happened
Gemini named the business and cited its Traded Proof records. This happened while the new website wasn't yet showing in Google for its main searches.
One observed AI answer, not a promise of future placement. AI recommendations vary with the question and over time.
Why it worked
Recent, specific, consistent evidence gave the business a clearer presence online. Documented work showed what the business actually did, rather than simply saying it was good at it.
The records made the work easier to find and cite. The lesson is not that a website no longer matters. It is that useful evidence can strengthen your visibility beyond your own website.
What it means for you
Your completed work is an asset. Put it into clear public records, keep it consistent with your positioning and let real customers confirm it.